THE STUDIO

Disciplined. Creative. Very nice.

The question isn’t always, “What do we call it?”

We’re dedicated to solving modern naming challenges with well-designed services that address everything from the trickiness of securing a name that overcomes trademark, linguistic, and cultural hurdles to the difficulty brand teams face managing in-house naming demands.

THE TEAM

Brought together to support your needs.

While every project is led by Caitlin Barrett, we custom-build each project team from our incredible network of branding experts, brand-language researchers, professional namers, comedy writers, linguists, and copywriters. 

Namers that span the globe.

Wild Geese Studio is the proud U.S. partner of We Are Naming, a global network of naming experts.

This means we can quickly build out a globe-spanning naming team, gather international perspectives on our naming brief, uncover the nuanced cultural meaning behind naming candidates, and share naming best practices with collaborators around the world. 

Currently twelve member countries and growing.

  • Brazil

  • China

  • France

  • Germany

  • Greece

  • Italy

  • Mexico

  • Spain

  • The Netherlands

  • United Arab Emirates

  • United Kingdom

  • United States

THE FOUNDER

Caitlin Barrett is a naming expert and brand-language strategist

They've built their entire career on coming up with the right words. 

Caitlin spent 7 years running Doublebit Narrative as its co-founder, leading brand-language projects for complex global brands and growing the naming practice. Prior to that, Caitlin was a director of verbal identity at Interbrand, where they were at the helm of the naming team and created programs around brand-language training and development. Before Interbrand, they were at the higher-education branding agency Ologie, and at Martha Stewart Living Omnimedia, where they got their start naming scented candles, kitchen towel patterns, and, once, a very expensive ham. 

THE RESEARCHER

Lauren Shaw is a brand-language researcher

Lauren injects insightful category, macro-trend, and project-specific language into the foundation of every Wild Geese Studio project. 

Lauren was formerly the brand-language assistant at Doublebit Narrative, supporting all aspects of positioning, voice, messaging, and naming projects. When she’s not in the naming world, she is a sculptor, creating work that pushes the boundaries of what a human body is, or could be. 

OUR COMMUNITY

We donate a portion of our annual profits to Hudson Valley trans rights organizations.