Ready for real-world naming challenges.

We help brands name it, re-name it, un-name it, figure out what to do with the names they already own, and put structures in place to support their next naming decision.

OUR SERVICES

Investigation

Name-change evaluations

Make sure it makes sense to change your name.

Naming diagnostics

Get an evaluation of your use of existing names, and a plan for how you might use them better.

Validation

Naming research design consultation

Structure your research to avoid common traps, and get a more nuanced understanding of how your top names perform.

Linguistic evaluation

Make sure your name says the right thing—or at least confirm it isn’t saying anything really wrong.

Development

Full-service name development

Our tried-and-true naming process with lots of rigor (including trademark, linguistic, common-law, and cultural prescreening) and consensus building, designed to get you strong names with a reduced risk profile.

Sprint naming

Explore lots of naming ideas, quickly and collaboratively.

Capacity building

For global brand teams

Equip your team with the process, tools, and skills to manage high-volume internal naming requests.

For agency teams

Build out a robust naming team who are equipped to deliver the highest-quality client outcomes.

OUR APPROACH

If you like process, you’ll love us.

Well begun=half done

Even when we’re sprinting, we never cut corners on discovery, strategy, and consensus-building. We love projects that are fully calendared (with clear agendas) before the kickoff—and we enthusiastically plan for how to get the right inputs from the right sources from the start.

We can look into that for you

We love lawyers, and we aren’t shy about bringing them into our process where it makes sense. But we also do our own trademark searches, using software that helps us understand what’s really going on when we say there’s a trademark conflict. The same goes for linguistics—we can tap into the We Are Naming global network to understand many potential linguistic issues, typically within a day (and sometimes faster).

We’re (pretty) open-minded

If you’ve got a naming challenge we don’t already have a service for, let’s design an approach together.

WORK WITH US

We’d love to hear more about your brand’s naming challenge.