A beloved baby-products brand, Fridababy needed to rethink its brand architecture and naming as its offerings matured. We helped them align on a source brand name that created the freedom to both stand alone and to grow into standing for the whole family.

A now-favorite line of labor and recovery must-haves, we helped Frida align on the name Frida Mom. We also had the pleasure of writing packaging copy for launch (Our fave: “Slip into something a little more…disposable.”)

Simple solutions for the not-so-simple realities of babymaking. We helped Frida land the name (the simplest option worked best for consumers), positioning, and copy direction for their groundbreaking mass-retail fertility brand.

A client-facing box office interface that allows teams, theaters, and arenas to easily create, sell, and manage access to their live entertainment ecosystem. We found a name that brings things together.

A way to give fans more than just a ticket. We helped SeatGeek land a name that spoke to what it feels like to meet up with others to experience something you love.

A coming-together of Meetup's top event organizers. We coined a name that doubled down on the real reason Meetup exists: to bring people together.

A coffee brand devoted to ethical sustainability, along with high-quality coffee that speaks for itself. We gave it a minimalist name that says just enough; the mirror image of "yes."

A tool from Elucd designed to solve for the concerns that actually matter to a community. We helped them pick a name that promises to help civic leaders get smarter about the people they serve, block by block.

An institution established to make peace the norm and war the rare exception. We created a name paying homage to John Quincy Adams, who said, "We go not abroad in search of monsters to destroy.”

The merger of two leaders in the sales-training industry. The best answer ended up being the most obvious one: Bringing together the best of each organization's name.

A community-oriented bookstore in a light + airy space. We explored names that spoke to the fresh ideas, first impressions, and warm welcomes that would characterize the experience.

A platform for discovering curated medical aesthetic and beauty treatments. We gave it a friendly name, playing off of the idea of a beauty regimen.

A digital reassurance platform for seniors with dementia. We created a gentle name that speaks to the heart of the value proposition, which is the importance of love and connection between seniors and those who care about them.

A nonpartisan group of concerned New Yorkers organizing to protect the integrity of our elections and make the vote more accessible to every eligible citizen. Our work added up to a name that conveys that every vote matters.