Agency training

Nope! If you're looking to offer naming for the first time, these classes are a great place to start.

Absolutely. Sharpening your naming practice can be a great way to increase your revenue from naming, but it can also improve your relationships when it's delivered as part of larger engagements.

We have trained large strategy teams within even larger marketing and branding agencies. We have trained two-person branding shops. (We have trained many, many 6-10 person design studios.)

Even if we haven't trained an agency just like yours, we will get to know your agency ahead of our session and make sure we can offer you material that will support the real-world work that you do.

If you’re looking to address the entirety of your naming practice, we recommend taking the classes in order, which lets us address process, strategy, creative, and due diligence. But if you know you have a specific pain point and want to start there, that's totally fine. Book a call and we can help you find the best place to start.

All trainings are led by Caitlin Barrett, founder of Wild Geese Studio and an expert namer with 20 years of naming experience.

In some cases, especially with larger classes, Caitlin will be joined by one of Wild Geese Studio's staff namers or brand language researchers to ensure the classes are facilitated smoothly.

While the live class content is constantly updated, it focuses on process, skills, frameworks, and mandatories of successful naming over the use of any specific technologies. As part of the Q&A, we can discuss how your existing AI investments can support your naming workflow and delivery.

Remote classes are 2.5 hours, typically designed with two hours of instruction and exercises with a half-hour of questions and discussion.

We'll match your level of Zoom enthusiasm. We can complete them all in a two-day intensive, or break them up over four weeks. We do require all four classes be booked at once and within a four-week span.

We do! We come to your office. In some cases, we can secure a conference room in a coworking or event space if needed for an additional fee. Just let us know during our intro call.

Absolutely. We would love to come to you. We can provide you with an estimate for out-of-pocket travel fees when you book your class(es).

Each class comes with at least one guide or workbook that reinforces the class content and supports the work participants will do after class. All remote and in-person class participants will receive their materials via email after class. In-person classes will also be supported with printed materials and live exercises that vary slightly from the remote class delivery.

To preserve the integrity of a live conversation, we do not record our live classes, but all critical information will be shared via the supplemental materials provided after class. Promise.

The core classes are designed to tackle the most common naming issues that agencies face delivering naming services, so in many cases the training will speak directly to what your team is navigating, even without customization.

If you're dealing with something specific that you don't think a core class addresses, tell us about it before we start. For in-person sessions, and particularly the two-day immersion, there's dedicated time built into the program to work through your team's particular challenges, current projects, and naming practice.

If what you're facing feels like it goes beyond the scope of any of our current content, we're curious to know more. If we think we can answer it successfully as a class, it's possible we will develop one. If it feels more like a consulting or advisory engagement, we will recommend that as an alternative.

We offer an optional hourlong biweekly call and email check-in retainer for as many months as you'd like following your training. The option to add this on will be part of your contract when we engage.

The base fee covers up to eight participants and includes: class instruction, a thirty-minute Q&A session, and digital supplemental materials for every attendee. If your team is larger than eight, each additional participant is priced at a flat per-person rate depending on the format you've chosen. All classes are capped at sixteen participants to make sure every attendee gets meaningful access to instruction and Q&A time. If you have a team larger than sixteen, get in touch and we can discuss ways to get everyone the training they need.

Yes. The base fee is the same whether you're a three-person studio or a thirty-person agency — it covers up to eight participants, and the per-person rate applies equally beyond that. The per-participant scaling is designed to make the training accessible for smaller teams while remaining fair for larger ones.

We don't offer a standard money-back guarantee, but we do stand behind the quality of the training completely. If something isn't landing for your team during a session, we can discuss and adjust in real time.

If you finish a class feeling like your specific needs weren't met, we want to know about it and we'll make it right. Every agency that has gone through this training has left with something immediately useful.

Remote classes can typically be scheduled within two to three weeks of booking. In-person sessions, particularly the two-day immersion, book out more like four to six weeks in advance. If you're working toward a particular timeline, reach out as early as possible and we'll do our best to make it work.

We understand that studio schedules change (we are one!). Rescheduling is available at no charge with at least one week's notice. Cancellations made more than two weeks before a scheduled session are refunded in full minus a small administrative fee. Cancellations within two weeks of the session are non-refundable but can be converted to a credit toward a future booking.

For in-person sessions where travel has already been arranged, cancellations within two weeks may incur additional costs to cover confirmed travel expenses.

Full policy details are included in your booking agreement.